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3G and its related modern services opportunity is a new game for mobile operators and presents challenges that the modern marketing staffs at mobile operators are not experienced in. No comprehensive book currently exists on how to market the new mobile services. As 3G networks come on line, and with ever increasing competitive pressures, a comprehensive marketing book focusing on mobile services is needed. With 3G/UMTS the mobile operators will witness a mature marketplace where modern marketing tools and methods are needed. This is radically different from the second generation of mobile telecoms, when only speed of coverage and speed of connecting customers were keys to success. The operators will be facing more competitors, of more technical rival solutions, under heavy media and financial sector scrutiny, and under ever increasing pressure from owners. The technical platform will provide each competitor with roughly similar opportunities, so success in the market place will depend on optimal utilization of marketing methods. This book discusses all of them and provides proven lessons in which methods work in any given market situation. Addresses subject from the viewpoints of network operator, virtual operator, service provider, content provider, and end-user Explains how new 3G services will be marketed Provides a strong focus on current technologies such as SMS, WAP and GPRS Covers the traditional areas of marketing mix with emphasis on areas of significance for mobile services, i.e. brand, bundling, terminals, portals, etc Highlights those topics that are poorly utilised or understood by cellular operators today, i.e.

The award-winning author of the bestselling "Wave 3" reveals the next and most spectacular phase of network marketing--the coming transformation of this $90-billion industry by the power of 21st-century technology. Instant communications and a wired world are making it more possible than ever to offer network marketing's opportunities to an almost limitless number of people.

Multi-level marketing - Multi-level marketing (MLM) (also called network marketing (NM)) is a business model which utilizes a combination of direct marketing and franchising. Typically, individuals become associated with a parent company in an independent contractor relationship.

Network marketing - The term network marketing is used in two ways. In popular usage it is a synonym for multi-level marketing and often mistakenly considered the same as a pyramid scheme.

List of network marketing companies - This is a list of companies which utilize network marketing, also known as multi-level marketing.

GMA Network Subsidiaries - GMA Network owns several media-related businesses, among them RGMA, a nationwide network of radio stations; Citynet Incorporated, which will start co-producing programs for Zoe Broadcasting; GMA Films, the network's film production arm; GMA Pinoy TV, its international marketing arm; Alta Productions, which produces programs for outside the network's broadcast, dubbing for foreign language series, and once produced the Digital LG Challenge; GMA New Media Inc, a multimedia company involved in pre- and post-production; Infiniti Music, its ...

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