Knowledge Management Marketing Skill

Managed care, consumerism, expensive technology, government regulation– these and other modern realities have altered the landscape of medical practice. The management skills required to operate successfully in this new environment are not taught in medical school, and many highly skilled physicians are unprepared to face the challenges of managing a practice. Today, The Yale Management Guide for Physicians provides the theoretical knowledge and the practical know-how that doctors need to manage their practices and reclaim their role as leaders in the healthcare industry. This artful management primer combines in-depth lectures on finance, marketing, management strategy, leadership, and other important business topics with case studies in which a physician is faced with a critical management challenge. These cases illustrate the types of management problems faced by physicians every day, and are designed to help readers identify and acquire the core skills needed to put sound management principles into practice. This highly focused guide helps physicians develop the knowledge and management skills they need to: Expand a practice while retaining controlInfluence healthcare policyConvince someone that an idea is worth the costEvaluate a proposalPosition a practice to get more businessDevelop a leadership style Physicians will also discover how to make a convincing oral presentation, manage a negotiation process, develop a business plan for a practice, talk about money, and much more. A " how-to-do-it" section following each case study offers step-by-step instructions for physicians who want to undertake similar projects.

Master project management, today's most critical business skill! Project management leadership is today's #1 business skill. Talented, knowledgeable project managers command the best assignments and compensation: they are the future leaders of business. But expert project managers aren't born that way: they've learned specific, proven techniques and strategies for achieving outstanding results. In "Project Management," Richard Murch shares those techniques and strategies. Whether you're managing your first project, or you're an experienced project manager facing tough, new challenges, "Project Management" offers expert solutions. You'll find coverage of all this, and more: The fundamentals of project management, planning, reporting, team building, and team leadership The project lifecycle: planning, analysis, design, construction, testing, rollout, and beyond Responding to constant changes in market conditions, resources, requirements, and schedules Mastering today's latest rapid development management techniques Managing risks and problems more effectively Handling the unique challenges of IT and knowledge management Leveraging Internet and intranet-based project management tools and resources At last, there's a single source for all the expertise project managers need to be successful! Next time you're called upon to do the impossible--and do it yesterday--reach for the one book that can help you make it happen: "Project Management" by Richard Murch.

Marketing Operations Management - Marketing Operations Management (MOM) is a vision of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and analysis.

Community-driven knowledge management - Community-driven knowledge management (CDKM) is based on some very simple principles. Knowledge management (or perhaps more appropriately knowledge stewardship) is a process that is best accomplished with the collective effort of multiple individuals.

Personal knowledge management - Personal knowledge management (PKM) is a concept that has grown out of a combination of knowledge management (KM) and personal information management (PIM).

Project Management Body of Knowledge - A Guide to the Project Management Body of Knowledge (PMBOKÂ® Guide) is a project management standard developed by the Project Management Institute (PMI).

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